The new tool, meanwhile, at least puts some of the power back into creators’ own hands.

This April, for example, YouTube announced that any public YouTube video could be “remixed” into YouTube Shorts unless creators opted out. Instead, YouTube has been relying on leveraging its existing long-form content to create more Shorts. Clearly, it doesn’t think that allowing YouTube’s Shorts library to grow organically through new, original content uploads will be enough to compete. The move may signal how much YouTube parent Google is worried about TikTok’s dominance in short-form. ( Not all creators were fans of this idea, we should note.) Now YouTube is hoping creators will more actively help build out the Shorts library even further with the launch of this new tool that allows them to clip interesting bits from their longer videos.

The company was already converting users’ uploaded vertical videos under 60 seconds as Shorts videos, even if the content had been originally uploaded as a standard YouTube video. The update, now available on YouTube’s mobile app, allows a video’s creator to easily select a segment of any video they’ve uploaded previously, then publish that clip as YouTube Shorts content. To aid with this effort, the company is today rolling out a new creator tool that turns existing YouTube videos into Shorts in a matter of moments. YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok.

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